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Written by Mirjana Vlatkovic
on July 28, 2021

Steel & Tube marketing team is pleased to announce the appointment of Charlotte Ashmore as Digital Marketing Specialist.

She is a B2B Marketing Specialist with a passion for digital, social and content marketing.

Her most significant career achievement to date is having coordinated the rebrand of Fisher & Paykel Production Machinery Ltd to Facteon.

Prior to joining Steel & Tube, she held the roles of Marketing Coordinator and later Marketing Specialist at Facteon, an international factory solutions specialist. Facteon delivers customised production lines, automated manufacturing equipment, Industrial IoT SaaS products and industrial hardware to customers across the globe. Facteon is a member of Haier's Industrial Intelligence & Automation Division.

Prior to joining Facteon, she worked in the Obstructive Sleep Apnea marketing team at Fisher & Paykel Healthcare. This role provided exposure to all aspects of marketing from content creation and event coordination through to website development and digital campaign management. She also worked closely with local marketing teams in Europe and Australia.

At the University of Auckland, she completed a Bachelor of Commerce and Bachelor of Arts conjoint degree. Under her BCom, she majored in Marketing and Management. She completed majors in English Literature and Sociology under a BA. Since graduating, she has continued her marketing education by gaining HubSpot certifications in social media, email and content marketing.

Outside of work, she enjoys coaching figure skating, dancing West Coast Swing and (on occasion) trying to make it through a gym class.

Welcome to Steel & Tube family, Charlotte!

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